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California Privacy Policy

Effective: 01/01/2022

Last Updated: 02/24/2022

California Privacy Notice

This California Privacy Notice describes how Braveheart Foods (“Braveheart,” “we” or “us”) uses, discloses, and processes California residents’ (“you” and “your”) personal information within the scope of the California Consumer Privacy Act of 2018 (CCPA). This California Privacy Notice supplements the information contained in our Privacy Policy and applies only to residents of California. Your continued use of our website and/or apps means that you accept the terms of this Privacy Policy. To make sure you stay informed of all changes, you should check these policies periodically. Updates will be referenced by the "Last Updated" date shown above.

Personal Information We Collect About You and How We Use It

The term “personal information” as used in this California Privacy Notice means information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household. “Personal information” does not include any publicly available, deidentified, aggregated or anonymized information.

We collect personal information about California consumers for a variety of business reasons as indicated in the chart below. Please note the specific pieces of personal information we may collect about you can vary depending on the nature of your interactions with us.

Category of Personal InformationCategories of Sources from which Personal Information CollectedPurposes for collection/useCategories of Third Parties to Whom We Disclose Personal Information
Identifiers such as a real name, alias, postal address, unique personal identifier, online identifier, IP address, email address, account name, social security number, driver’s license number, passport number, or other similar identifiers.Directly from you

Cookies on our websites and apps
  • Fulfill orders and deliver your purchases
  • Send you information and updates
  • Send you marketing communications
  • Show you relevant ads while you are browsing the internet or using social media
  • Contact you in order to obtain information about your product preferences and how we can improve our products, services, business, website, and apps
  • Detect and prevent fraud against you and/or us
  • Our service providers
  • Data analytics providers like Google Analytics
  • Third-party advertising partners
  • Third-party marketing partners
Personal information that reveals a consumer’s account log-in, financial account, payment information, debit card, or credit card number in combination with any required security or access code, password, or credentials allowing access to an account.Directly from you
  • Fulfill orders and provide refunds
  • Detect and prevent fraud against you and/or us
  • Service providers performing payment processing services for us
Commercial information, including records of products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies.Directly from you

Cookies on our websites and apps

Our Service Providers
  • Provide you with appropriate products, recommendations, and updates
  • Fulfill orders and deliver your purchases
  • Send you information and updates
  • Send you marketing communications
  • Show you relevant ads while you are browsing the internet or using social media
  • Contact you to obtain information about your product preferences and how we can improve our products, services, business, website, and apps
  • Detect and prevent fraud against you and/or us
  • To improve our website and apps, set default options, and provide you with a better shopping and website experience
  • Our service providers
  • Data analytics providers like Google Analytics
  • Third-party advertising partners
  • Third-party marketing partners
Internet or other electronic network activity information, including, but not limited to, browsing history, search history, and information regarding a consumer’s interaction with an internet website application, or advertisement.Cookies on our websites and apps

Our Service Providers
  • Make it easier for you to log into our website and apps
  • Deliver products to you
  • Provide you with appropriate products, recommendations, and updates
  • Show you relevant ads while you are browsing the internet or using social media
  • Improve our website and apps, set default options, and provide you with a better shopping and website experience
  • Protect the security of our website and apps
  • Detect and prevent fraud against you and/or us
  • Our service providers
  • Data analytics providers like Google Analytics
  • Third-party advertising partners
  • Third-party marketing partners
Geolocation data.Directly from you

Cookies on our websites and apps
  • Make it easier for you to log into our website and apps
  • Provide you with appropriate products, recommendations, and updates
  • Show you relevant ads while you are browsing the internet or using social media
  • Improve our website and apps, set default options, and provide you with a better shopping and website experience
  • Protect the security of our website and apps
  • Detect and prevent fraud against you and/or us
  • Third-party advertising partners
  • Third-party marketing partners

How Long We Keep Your Personal Information

Braveheart will only retain your personal information for as long as is needed for the purpose(s) for which it was collected and other permitted purposes, including retention of personal information pursuant to any applicable contract, law or regulation. Our retention periods vary based on business, legal and regulatory needs.

How We Share and Sell Personal Information

Braveheart does not “sell” your data within the meaning of the CCPA. However, we may disclose your personal information such as cookies, email address, and IP address with third party marketing and advertising partners. The chart below shows the categories of personal information we have disclosed to our service providers and contractors for a business purpose during the last 12 months.

Category of Personal Information
Applicable Business Purposes
Auditing & Ad ImpressionsSecurity & IntegrityFunctionality & DebuggingShort-Term / Transient Use, Including Non-Personalized AdvertisingServices Performed on Our BehalfMarketing ServicesResearch & DevelopmentQuality Control & Improvement of Our Products and Services
Commercial information, including records of products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies.
X
X
X
X
X
X
X
X
Identifiers such as a real name, alias, postal address, unique personal identifier, online identifier, IP address, email address, account name, social security number, driver’s license number, passport number, or other similar identifiers.
X
X
X
X
X
X
Internet or other electronic network activity information
X
X
X
X
X
X
X
X
Geolocation data
X
X
X
X
X
X

Submitting Requests Relating to Your Personal Information

California residents may submit requests relating to your personal information as described below by submitting a request by email to privacyrequests@pfgc.com. To help protect your privacy and maintain security, we will take steps to verify your identity before granting you access to your personal information or complying with any of the requests described below. To verify your identity, we may require you to provide certain information we are likely to already have on-file about you based on the type of relationship you have with us. If you exercise your right to request specific pieces of your personal information, we will require you to sign a declaration under penalty of perjury that you are the consumer whose personal information is the subject of the request.

Right to Opt-Out of the Sale of Your Personal Information.

California residents may opt-out of the sale of their personal information. However, Braveheart does not sell your personal information within the meaning of the CCPA.

Right to Request More Information.

This California Privacy Policy discloses our practices with respect to the collection of your personal information. In addition to these disclosures, you may also submit a request to know: (1) the specific pieces of personal information we have collected about you; (2) the categories of personal information we collected about you; (3) the categories of personal information we sold or shared about you and the categories of third parties to whom each category of personal information was sold or shared; (4) the categories of personal information we disclosed about you for a business purpose and the categories of persons to whom it was disclosed; and (5) a list of all third parties to whom we have disclosed personal information, as defined under California Civil Code Section 1798.83(e) (a/k/a the “Shine the Light Law”), during the preceding year for third-party direct marketing purposes.

Please note that due to the different requirements of the applicable laws, our response times may vary depending on the specific type(s) of information sought. We respond to all verifiable requests for information as soon as we reasonably can and no later than legally required.

Right to Request Deletion of Your Personal Information.

You have the right to request that we delete your personal information. Following receipt of a verifiable request, we will let you know what, if any, personal information we can delete from our records.

Right to Non-Discrimination for the Exercise of Your Privacy Rights

If you choose to exercise any of your rights, you have the right to not receive discriminatory treatment by us.